Case Study: Onic achieves 44% engagement growth with Evam

Onic boosts engagement 44% with EVAM

Onic, a next-generation digital telecommunications operator, faced a structural challenge with its customer engagement. Their data was siloed across systems, campaigns required manual execution, and their segmentation was slow, resulting in engagement that lagged behind real customer behavior. To address this, Onic partnered with vendor EVAM to implement its real-time customer lifecycle management (CLM) platform.

EVAM's solution provided a no-code journey builder and real-time streaming architecture, enabling Onic to deploy fully automated, behavior-triggered journeys across channels like SMS, push notification, and email. This shift to real-time, personalized engagement resulted in a 44% overall engagement improvement, a direct ARPU uplift, and a 2x faster campaign turnaround speed. Additionally, EVAM's platform helped Onic achieve a 1.2% churn reduction among inactive users.

Onic