Case Study: LC Waikiki boosts conversions with Evam's real-time engagement platform

LC Waikiki boosts conversions 4.4% with EVAM

LC Waikiki, a leading fashion retailer operating in over 50 countries, faced a significant challenge in converting website traffic and user intent into actual purchases. To address this growing gap, they partnered with vendor EVAM to implement its real-time engagement platform to drive action and close the loop between browsing and buying.

EVAM's solution delivered hyper-personalized promotions triggered by real-time customer behavior, such as cart abandonment or favoriting an item. These automated, time-sensitive campaigns were deployed across mobile push, email, and omnichannel. The results were substantial: a 20% increase in average order value, the recovery of 4% of abandoned carts, and the conversion of 4.4% of favorites into purchases, which contributed to 3% of LC Waikiki's total weekly sales.

LC Waikiki