Case Study: Kapital Bank achieves 16% incremental deposit sales with EVAM

Kapital Bank boosts deposit sales 16% with EVAM

Kapital Bank, Azerbaijan's largest financial institution, faced challenges in leveraging its vast customer data for real-time insights while ensuring privacy, compliance, and scalability with its traditional tools. To overcome this, the bank turned to EVAM for a powerful real-time engagement solution.

By integrating EVAM's platform, Kapital Bank launched 96 active real-time scenarios to enable hyper-personalized, cross-channel interactions. This solution drove a 16% increase in incremental deposit sales, achieved a 2.5% uplift in cash loan sales, and boosted app downloads by 6% daily for first-time users and 15% overall through targeted outreach.

Kapital Bank