Case Study: Turkcell doubles mobile consumers’ next best offer acceptance rate with EVAM

How did Turkcell double their mobile telecom consumers’ next best offer acceptance rate with Evam

Turkcell, a converged telecommunications and technology services provider in Turkey, wanted to create a real-time personalized next best offer experience across all inbound channels while connecting outbound and inbound marketing for a true omnichannel experience. To support this marketing automation goal, Turkcell partnered with EVAM and implemented its real-time analytics and marketing platform.

With EVAM, Turkcell integrated 15+ outbound marketing channels and built more than 200 real-time marketing and customer experience scenarios, processing 1.8 billion events per day in milliseconds. The solution enabled over 100 automated personalization strategies and doubled mobile consumers’ next best offer acceptance rate, while also improving customer retention and supporting both real-time and mass campaigns.

Turkcell

İnanç Çakıroğlu

Artificial Intelligence & Analytics Solutions Director