Case Study: Global Telco Company increases campaign success with EVAM

Global Telco Company - Customer Case Study

Global Telco Company, a telecommunications provider operating across EMEA, needed a way to reduce churn, improve loyalty, and make personalized real-time offers to subscribers and enterprise users in Turkey. The company wanted to use real-time data to identify the best products and services to offer, spot churn risk early, and improve Average Revenue Per User with simple, unified customer journeys.

Using EVAM’s customer engagement and journey orchestration platform, the telco built real-time scenarios for prepaid and postpaid subscribers, enabled business users to adjust journeys without IT support, and processed more than 4 billion events per day. EVAM helped Global Telco Company increase campaign uptake, reduce churn by 30% for SME customers, improve customer satisfaction, and capture up-sell and cross-sell opportunities by 10%, reaching its three-year target in just six months.