Case Study: Garanti BBVA achieves hyper-personalized cross-channel experiences with Evam

Garanti BBVA launches hyper-personalized campaigns in 6 weeks with EVAM

Garanti BBVA, Turkey's second-largest private bank, sought to leverage real-time customer data to enhance its agility and move beyond mass marketing campaigns to deliver personalized experiences that would differentiate it from competitors. To achieve this, Garanti BBVA Technology partnered with the vendor EVAM and leveraged its real-time scenario orchestrator.

By implementing EVAM's solution, Garanti BBVA was able to build hyper-personalized experiences across channels. The results were achieved in just six weeks and included the integration of 52 modules and the daily processing of 95 million events. The bank now runs 124 real-time scenarios, which has enabled a highly customized marketing approach. EVAM served as a strategic partner throughout this three-year journey, providing a flexible platform and responsive managed services.

Garanti BBVA