Case Study: ABB Bank achieves 150% upsell growth with Evam

ABB Bank boosts upsell growth 150% with EVAM

The customer, ABB Bank, a leading financial institution in Azerbaijan, partnered with the vendor EVAM to revolutionize its customer engagement strategy. The bank sought to implement more data-driven and automated processes to improve customer satisfaction and drive business growth.

EVAM implemented its real-time engagement platform to deliver hyper-personalized customer journeys and automated marketing scenarios. The solution achieved remarkable results, including a 150% increase in credit card limit upsells, a 50% reduction in security-related call volume, and the generation of 25 million AZN in cash loan sales within three months. EVAM's platform enabled the bank to create smarter and more meaningful customer interactions.

ABB Bank