Case Study: Shaving Care Brand of a Leading Consumer Packaged Goods Company achieves a clear customer-driven value proposition and KPI-driven brand monitoring with Evalueserve

Shaving Care Brand of a Leading Consumer Packaged Goods Company - Customer Case Study

Shaving Care Brand of a Leading Consumer Packaged Goods Company engaged Evalueserve to identify what customers value most when choosing shaving care products using only a limited, non‑homogenous set of transactional and perception data from 15 countries. The core challenge was consolidating sparse, variable data and extracting the drivers of brand equity, price perception and value ratings so the client could develop an in‑depth customer-facing value proposition.

Evalueserve applied progressive customer analytics—building a consolidated data mart, completing sparse datasets with multiple modelling techniques, reducing variables, and running regression analyses—then delivered dynamic visualization dashboards and defined key performance indicators. As a result, the client gained a clear, actionable understanding of consumer-centric drivers across markets, user-friendly dashboards for marketing, sales and branding teams, and KPIs to monitor brand health and increase customer value globally.