Case Study: Major European Commercial Insurance Company achieves market-share recovery and revenue growth with Evalueserve's 360º analytics solution

Major European Commercial Insurance Company - Customer Case Study

Major European Commercial Insurance Company was losing market share to incumbents and new service providers and, while sitting on substantial internal and external data, lacked the bandwidth and analytics capability to act. They engaged Evalueserve for research, analytics and data‑management support, including a needs‑tailored dashboard to enable ongoing market, customer and competitor monitoring.

Evalueserve delivered a holistic 360º analytics solution — combining macroeconomic analysis, product benchmarking, customer segmentation, attitudinal and market‑basket analyses — and built a dashboard for transaction and churn tracking. The work generated measurable impact: new sales from competitor churn estimated at 4–6% of premium value, cross‑sell opportunity of 5–7%, and 4–5% of premium savable by targeting high‑value, likely‑to‑churn segments, alongside a far deeper understanding of customer behavior and improved competitor tracking.