Case Study: Leading Telecommunications Operating Company reduces churn from 8.6% to 4.2% with Evalueserve's customer analytics solution

Leading Telecommunications Operating Company - Customer Case Study

Leading Telecommunications Operating Company faced persistently high subscriber churn and lacked insight into the factors driving attrition. Evalueserve was engaged to diagnose the causes and design a preventive strategy using its progressive customer analytics framework and churn prediction modeling services.

Evalueserve built and validated a logistic-regression–based churn prediction model, segmented customers by lifecycle, performed variable transformation and reduction, and optimized the client’s CRM to enable targeted retention actions (loyalty points, bill‑shock alerts, special renewal offers). Evalueserve’s solution reduced churn from 8.6% to 4.2%, improved customer relationships, and allowed the operator to proactively monitor and respond to subscriber behavior.