Case Study: Leading Provider of Express Logistics Services achieves robust lead prioritization and faster sales cycles across 100,000 prospects with Evalueserve

Leading Provider of Express Logistics Services - Customer Case Study

Leading Provider of Express Logistics Services engaged Evalueserve to prioritize more than 100,000 acquired prospects across 10 countries despite very limited sales-potential and conversion-probability data. The customer needed analysis and a usable tool for sales and marketing; Evalueserve was brought in to provide progressive customer analytics, lead prioritization, and an interactive dashboard.

Evalueserve applied progressive analytics and built a robust lead-prioritization algorithm (using models such as logistic regression and discriminant analysis), created a single-version data mart, and delivered a dynamic dashboard for country-level pipelines. As a result, Evalueserve enabled the client to maximize use of the 100,000-prospect dataset, identify and rank highest-potential prospects per country, and reduce the sales cycle by accelerating focus on top opportunities.