Case Study: Leading Online Retailer of Alcoholic Beverages achieves improved customer segmentation and marketing efficiency with Evalueserve

Leading Online Retailer of Alcoholic Beverages - Customer Case Study

Leading Online Retailer of Alcoholic Beverages struggled to turn its rich transactional, behavioral, product and demographic data into actionable customer segments to increase revenue and reduce churn. Evalueserve was engaged to apply a progressive customer analytics approach, beginning with an onsite Agile D3 workshop to diagnose data architecture and define a roadmap.

Evalueserve built a single‑truth customer data mart, used variable reduction and both hierarchical and non‑hierarchical clustering, ran multiple algorithms and delivered customized interactive dashboards. As a result, the Leading Online Retailer of Alcoholic Beverages now clearly understands each segment’s revenue contribution, can define targeted go‑to‑market strategies, track segment performance and KPIs, and use marketing budget more efficiently to help drive revenue growth and reduce attrition.