Case Study: Leading Multinational Pharmaceutical Company achieves actionable patient and brand insights with Evalueserve

Leading Multinational Pharmaceutical Company - Customer Case Study

Leading Multinational Pharmaceutical Company needed to monitor traditional and social media to capture critical brand insights and identify potential adverse-event mentions, but found raw tool output too noisy. They engaged Evalueserve to apply its mind+machine Active Online Listening (AOL) service to turn vast digital data into actionable intelligence.

Evalueserve implemented a customized AOL program—identifying sources, building exhaustive multilingual search strategies, expert screening, quality checks and tailored reporting—to surface patient language, key influencers, mention frequency and potential adverse-event signals. The work delivered measurable impacts for the client, including insight into brand perception versus competitors, clearer identification of who is talking and how often, more effective patient communication and campaign targeting around launches, and stronger integration of AOL data into marketing, strategy and pharmacovigilance for risk mitigation.