Case Study: Leading Global Logistics Firm achieves improved marketing ROI and robust customer engagement with Evalueserve

Leading Global Logistics Firm - Customer Case Study

Leading Global Logistics Firm faced poor customer engagement because large volumes of unstructured, non-homogenous customer and shipping data prevented effective, targeted marketing and there was no proper CRM in place. Evalueserve was engaged to address these data and analytics challenges using a progressive customer analytics framework and data management services.

Evalueserve consolidated and normalized all sources into a single data mart, performed exploratory analysis, assessed cross‑sell/up‑sell and customer lifetime value, and implemented a robust CRM supported by a dedicated offshore analytics team. As a result, the client launched better-targeted campaigns with tracked KPIs, achieved improved ROI, stronger customer relationships, and a deeper understanding of the customer lifecycle.