Case Study: Leading Electronics and Networking Company achieves successful cross-sell strategy and expanded market penetration with Evalueserve

Leading Electronics and Networking Company - Customer Case Study

Leading Electronics and Networking Company faced the challenge of analyzing 10 years of disparate transactional, behavioral, product and demographic data to create a successful cross-sell strategy. They engaged Evalueserve to apply progressive customer analytics — including RFM, Market Basket and association analyses — and to build an interactive dashboard to turn raw data into actionable insight.

Evalueserve developed a customer segmentation model (using correlation/PCA and RFM) and identified relevant cross-sell products for each segment, delivering the insights through an interactive dashboard. As a result, the client gained improved access to customer and product intelligence, implemented customized cross-sell and marketing strategies, expanded market penetration and presence, and expects better ROI from campaigns.