Case Study: Leading Alcoholic Beverages E-Retailer Company achieves actionable customer segmentation to boost revenue and cut churn with Evalueserve

Leading Alcoholic Beverages E-Retailer Company - Customer Case Study

Leading Alcoholic Beverages E-Retailer Company needed to convert rich transactional, behavioral, product, demographic and click‑stream data into actionable customer segments to increase revenue and reduce churn. They engaged Evalueserve, using its Agile D3 engagement model and analytics services, to design a GTM-ready customer segmentation approach.

Evalueserve built a single‑customer data mart, performed variable reduction (correlation/PCA), applied hierarchical and non‑hierarchical clustering, tested multiple algorithms and delivered customized dashboard views. The work enabled the client to identify and rank diverse segments by revenue contribution and attrition, track segment KPIs, uncover engagement gaps, and tailor marketing campaigns—providing measurable governance for go‑to‑market decisions and supporting broader revenue and retention objectives.