Case Study: Global Provider of Managed Communications Services achieves increased market share and mitigated churn with Evalueserve

Global Provider of Managed Communications Services - Customer Case Study

The Global Provider of Managed Communications Services engaged Evalueserve to help expand market share through a comprehensive cross-sell strategy. Although the client had extensive KPI data (revenue growth, churn, products used), they struggled to identify high‑value target groups and match the right products to existing and prospective customers; Evalueserve applied progressive customer analytics and built a recommendation engine to address this gap.

Evalueserve used multi‑algorithm segmentation on customer KPI data to identify behavioral segments, product associations, regional/industry variations, and next‑best‑product opportunities, then deployed a recommendation engine to operationalize those insights. The work delivered accurate cross‑sell recommendations for customers and prospects, clearer segment-level views of performance, potential and churn, an increase in market share and worldwide sales, optimized sales capacity, and reduced churn risk.