Case Study: A Global IT Leader achieves comprehensive smart cities social listening insights with Evalueserve

Global IT Leader - Customer Case Study

Global IT Leader engaged Evalueserve to undertake an in-depth social listening and analytics project on smart cities to better leverage online channels for thought leadership. Evalueserve used its Research‑augmented Social Listening approach—combining Active Online Listening (AOL), manual research and its mind+machine platform—to map key topics, influencers and sentiments in the US and UK.

Evalueserve extracted ~120k records from social sources, cleaned and analyzed the data with text analytics, and identified 20,680 relevant mentions (84% US, 16% UK), finding Twitter as the dominant source. Evalueserve’s report highlighted key themes, influencers, companies, events and market differences, enabling the Global IT Leader to shape thought‑leadership content, prioritize investment areas, and develop influencer and partnership strategies.