Case Study: a pharma industry supplying company gains early opportunity visibility with Evaluate data feeds and APIs

Pharmaceutical Product Data Feed into CRM for a Pharma Industry Supplier

The customer, a pharma industry supplying company, needed to identify new product opportunities early but its sales team lacked visibility into the product lifecycles of current and potential clients. To address this challenge, the vendor, Evaluate, provided a solution using its Data Feeds & APIs service.

Evaluate implemented a custom data feed that delivered early-stage company and pipeline information directly into the client's CRM system. This gave the sales team direct access to a wider network of opportunities, enabling them to stay better informed on existing accounts and proactively screen for new clients.