Case Study: Marketing Achievement Awards cut complexity and improve evaluation with Evalato

The Marketing Achievement Awards cut complexity and improved evaluation with Evalato

The Marketing Achievement Awards, an annual awards program in South Africa's advertising services industry, faced significant operational challenges with their previous bespoke entry system. These challenges included difficulties with secure file handling for sensitive commercial information and a highly manual, time-consuming judging process for scoring and feedback. Seeking to reduce complexity and improve the evaluation process, they turned to the awards management software from vendor Evalato.

Evalato provided a streamlined solution with its intuitive platform, offering secure and smooth submission handling, a simplified jury process with automatic score calculation, and built-in communication tools. This helped the Marketing Achievement Awards run a more professional program with fewer resources. The measurable impact included a rise in award entries, a significant reduction in staff man-hours, and a surge in satisfaction rates from both applicants and judges. The vendor Evalato enabled them to focus more on people rather than operational tech problems.

Marketing Achievement Awards

Paul Martin

Adjudication Lead