Case Study: BACHMANN Group achieves transparent lead management with Evalanche

Never Again Without Bachmann Hit the Ground Running With Evalanche Marketing Automation and Best-of-breed Platform

The Bachmann Group, a global electrical engineering company, faced a significant challenge when the COVID-19 pandemic forced the cancellation of all physical trade fairs, a key channel for customer engagement and lead generation. To address this, they partnered with the vendor Evalanche and its implementation expert e-raumwerk to quickly create a digital alternative.

Using the Evalanche marketing automation platform, the vendor implemented a full virtual trade fair, including promotion, registration, and automated lead-nurturing processes, in just eight weeks. This solution provided Bachmann with a DSGVO-compliant and scalable system that integrated with their other tools. The results included a transparent lead pipeline, accelerated processes, and successful lead generation, including securing a major customer from the automotive industry. Bachmann was so impressed with Evalanche's capabilities that they expanded its use for further marketing automation and process optimization.

Bachmann Group

Andrea Hartmair

Chief Communications Officer