Case Study: KUKA achieves lower multilingual campaign costs with Evalanche

KUKA - Customer Case Study

KUKA Roboter GmbH, a leading international supplier of industrial robotics, required a user-friendly and highly automated email marketing solution to manage customer relationships and lead generation across its global subsidiaries. Their previous system was not interactive and failed to exhaust lead generation opportunities. The company needed a single, multi-language platform that could integrate with their existing CRM, leading them to partner with the vendor Evalanche.

Evalanche implemented its solution featuring centrally managed master objects. This approach allowed KUKA to create a single template for all languages and campaigns, eliminating the need to duplicate and manage individual templates for each new language. This significantly reduced the effort for editors and developers, streamlined international campaign deployment, and lowered costs. The Evalanche system provided the required high availability and integration capabilities, simplifying KUKA's global marketing operations.

KUKA