Case Study: Xella Deutschland achieves measurable, qualified lead generation with Evalanche

How Xella Sets a Solid Foundation for Lead Generation With Evalanche

Xella Deutschland GmbH, a major building and insulation materials company, faced challenges with poorly structured, manual lead generation processes across three separate brand websites and a need to pivot from in-person to digital events. To achieve measurable marketing and generate qualified leads, they sought a GDPR-compliant marketing automation solution, ultimately selecting Evalanche from SC-Networks.

With Evalanche, Xella automated its lead processes, integrating with systems like GoToWebinar for event management and Marini DataEngine for data handling. The solution enabled multi-stage forms to increase conversions, automated nurturing campaigns with up to five follow-up emails, and streamlined lead distribution to sales partners. As a result, Xella gained transparent, measurable marketing, significantly improved closing rates by sending only sales-ready leads, and automated time-consuming tasks like sending participation certificates.

Xella Deutschland

Cornelia Link

Digital Marketing Manager