Case Study: KraussMaffei achieves automated lead management and refined customer communication with Evalanche

How Kraussmaffei Implements Global Marketing Automation

KraussMaffei Group GmbH, a global manufacturer of plastics and rubber processing machinery, sought to automate its lead capture and further professionalize its customer communication. The challenge was to successfully integrate its existing marketing automation tool, Evalanche, with its new CRM system, SAP Cloud for Customer, on a tight schedule.

By leveraging the integration capabilities of Evalanche, the vendor, KraussMaffei established an automated lead transfer between its website, event apps, and the SAP system. This solution from Evalanche optimized their lead management and customer approach, resulting in no missed prospective customers and more qualified contacts, which significantly advanced their global marketing automation efforts.

KraussMaffei Group GmbH

Patrick Choinowski

Head of Global Digital Marketing & Communications