Case Study: Hansgrohe AG refines B2B email marketing with Evalanche

Hansgrohe refines his B2B e-mail marketing with EVALANCHE

Hansgrohe AG, a global manufacturer of showers and fixtures, sought to refine its B2B email marketing by replacing its reliance on traditional media with a centralized, international solution. The challenge was to implement an email marketing tool that could be used across all global subsidiaries, meeting strict requirements for multi-language support, usability, CRM integration, and security. They partnered with the vendor Evalanche to address this need.

The solution from Evalanche was rolled out internationally, starting with a pilot in Switzerland before expanding to 24 subsidiaries. The intuitive platform allowed the company to quickly manage 231 mailings, achieving an average open rate above 50% and an unsubscribe rate of less than 1%. This represented a major improvement over previous direct mail efforts, providing more transparent results with reduced effort.

Hansgrohe AG