Case Study: PAYONE achieves seamless CRM and marketing automation integration with Evalanche

Evalanche Convinces Time and Again Along Payone‘s Merger History

PAYONE GmbH, a payment service provider formed through multiple mergers, faced the challenge of unifying its disparate marketing tools and creating structured, efficient processes. The company's complex history resulted in a lack of standardization, proliferating forms, and a disconnected system landscape. To overcome this, PAYONE turned to the vendor Evalanche and its partner entergon to implement a marketing automation solution and integrate it with their Salesforce CRM.

The solution from Evalanche involved creating customizable email templates and, crucially, developing a connector to seamlessly synchronize data between Salesforce and the Evalanche platform. This integration automated manual processes and provided a consolidated 360-degree customer view. The results for PAYONE included more efficient email marketing, smooth data flows for onboarding mailings, and the ability to easily send operational communications like fault notifications, ultimately relieving the sales team and setting the stage for future automated customer journey campaigns.

PAYONE

Alexander Rosenthal

Associate Director Customer Journey Marketing