Case Study: AEB achieves qualified lead generation with Evalanche

AEB - Customer Case Study

The Stuttgart-based logistics software company AEB wanted to enhance its content marketing and lead qualification process. The challenge was to automate the journey of a prospect from ordering a brochure to becoming a qualified sales contact, requiring a flexible system to manage diverse content and enrich user profiles effectively. To achieve this, AEB partnered with the vendor Evalanche for its marketing automation and lead management capabilities.

The solution implemented by Evalanche was a centrally managed system where editors could easily add new content, which was then automatically tied to specific solution areas and topics. This automated the delivery of content, profiled user interests, and facilitated high-quality lead generation for the sales team, including an option for immediate call-back requests. AEB reported that Evalanche provided impressive user-friendliness and made it easy to implement their scoring model and transfer qualified leads directly to the sales department.

AEB

Thomas Düker

Marketing & E-Business