Case Study: a large health and beauty retail group achieves scalable low-cost in-store tracking for 15K stores with Euristiq

Large Health and Beauty Retail Group - Customer Case Study

A large health and beauty retail group with over 15,000 global stores engaged Euristiq to develop a low-cost in-store customer tracking system. The challenge was to create a hardware and software solution that would improve customer experience and optimize employee routines without incurring high expenses or complex installation processes across its vast number of locations.

Euristiq developed an intelligent solution using ESP32 firmware to track WiFi and Bluetooth signals from customer devices. They created an inexpensive, plug-in device that requires no wiring and automatically sends data to a server for processing and reporting. This system provides insights into checkout queue lengths and employee movements. As a result, Euristiq delivered a scalable, low-cost tracking system with an MVP completed in just one month, enabling the retailer to make data-driven decisions for workforce optimization.