Case Study: Europe's largest airline company achieves new ad revenue with Euristiq's boarding pass advertising platform

Europe Large Airline Company - Customer Case Study

The European large airline company sought to introduce a new real-time bidding advertising technology for its boarding passes, a project with critical performance needs that had been initially developed by another vendor. Euristiq was engaged to deliver this solution, integrating the new product into the airline's existing AWS infrastructure.

Euristiq implemented a self-service SaaS platform featuring a real-time bidding algorithm to calculate ad rank per impression. The solution included campaign management, advanced targeting, and a monitoring dashboard. This resulted in a market-first advertising platform that generated a new, significant source of extra income for the airline client.