Case Study: Skiset achieves 2x conversion and measurable offline ROI with Eulerian Technologies

How Skiset integrated an international offline media campaign into its digital strategy

Skiset, the European leader in ski and snowboard rentals, faced the challenge of measuring and attributing ROI for a large international offline media campaign and integrating those results into its digital strategy. To solve this, Skiset partnered with Eulerian Technologies and used the Eulerian Technologies suite, including its Data Decision Platform (DDP), to track QR-code-driven traffic and connect offline interactions to user-level digital behavior.

Eulerian Technologies generated and tracked unique QR codes and promo usage for each ad placement, enabled per-support attribution, and linked cross-device sessions to single users, turning print ads into a measurable acquisition channel. The campaign (over a million units) drove ~3,000 scanned QR-codes (0.3% scan rate), cut bounce rate by 20%, increased revisit rate by 15%, and doubled Skiset’s conversion rate versus its average, demonstrating clear, measurable impact from Eulerian Technologies’ solution.

Skiset

Thomas Ducasse

E-commerce Director