Case Study: Menlook maximizes media ROI with Eulerian Technologies' Data Decision Platform

How Menlook maximized the ROI on its media investments using CRM data and attribution

Menlook, the leading European online retailer for men’s fashion, needed to better measure the real contribution of each marketing channel and maximize ROI on media spend. To do this it adopted Eulerian Technologies’ data marketing suite—especially the Data Decision Platform—feeding in CRM, ad-centric and site-centric data and applying custom attribution rules to create a “people‑based” view of customer journeys.

Eulerian Technologies implemented multi‑model attribution, CRM‑based segmentation and segmented dashboards so Menlook could identify channel roles at each stage and optimize campaigns in real time. The work delivered clear, measurable insights—for example, 64% of sales are from new customers overall, shopbots drive 81% of their purchases from new customers and are key path initiators, couponing can lose up to 50% attribution under session‑based rules, and retargeting shows a +12% lift as a closer—enabling Menlook to shift spend, personalize messaging and improve media ROI.

Menlook

David Nedzela

E-Commerce & Marketing Director