Case Study: BrandAlley boosts RTB conversions and ROI with Eulerian Technologies

How BrandAlley has maximized ROI retargeting investments for RTB through enhanced CRM data in real-time

BrandAlley, an online shopping club and outlet, wanted to improve its display advertising by integrating CRM purchase history into its RTB campaigns. Working with Eulerian Technologies, using Eulerian Analytics and Eulerian Tag Master, BrandAlley aimed to distinguish prospects from existing customers, reactivate buyers, and drive more sales through dynamic creative and smarter bidding.

Eulerian Technologies enabled BrandAlley to pass CRM data in real time to its RTB partner, helping match users more accurately and tailor bids and creatives on an impression-by-impression basis. The result was a major lift in performance, including 4x sales volume, 2x more new customers, and 4x more CRM profiles matched year over year, significantly improving RTB ROI.

BrandAlley

Sebastien Robles

Marketing Director