Case Study: The Professional Liability Underwriting Society achieves personalized member experiences and automated membership processes with Euclid Technology's ClearVantage CV Connect

PLUS Transforms Their Website Using ClearVantage Connect

The Professional Liability Underwriting Society (PLUS), a global association of roughly 7,000 liability underwriting professionals, needed to give each member a personalized website experience without a costly redesign. PLUS partnered with Euclid Technology to leverage CV Connect (ClearVantage Connect) and the ClearVantage AMS to deliver individualized content based on member preferences, purchase history and event registrations.

Euclid Technology implemented CV Connect tightly integrated with ClearVantage AMS and ClearVantage taxonomy to power two homepage states (logged-in and non-logged-in), member dashboards, automated membership workflows (e.g., automatic Future PLUS → Full Member transitions at age 36), and automated test score/certification updates. The result: a personalized experience for all 7,000 members, higher engagement, and significant staff time savings through real-time CMS/AMS synchronization and process automation.

The Professional Liability Underwriting Society

Scott A. Billey

Director of Operations