Case Study: McLendon Hardware achieves online-to-offline attribution and 30% higher retargeting engagement with Euclid Analytics

Mclendon Hardware Measures Onlineoffline Attribution With Euclid Profiles

McLendon Hardware, a Pacific Northwest hardware and garden center chain, needed to become more data-driven and to understand in-store behavior and attribution across TV, radio, web and direct mail. To fill that gap they turned to Euclid Analytics and its in-store customer profiling via guest Wi‑Fi, capturing metrics like new vs. returning customers and average shop time to inform customer acquisition, loyalty and pickup programs.

By merging Euclid Analytics profiles with their CRM, McLendon grew its database with 75% net-new email addresses and powered AdRoll retargeting campaigns that delivered a 30% higher click‑through rate than the B2C industry average. Euclid Analytics also enabled improved marketing budget allocation, online-to-offline attribution and measurement of trade-show impact, giving McLendon clearer ROI and better-targeted campaigns.

McLendon Hardware

Nathaniel Polky

Information Technology Manager