Case Study: Razoo boosts traffic by 700% with Eucalypt marketing strategy and content

Razoo boosts traffic over 700% with Eucalypt

The web startup Razoo faced the challenge of transitioning its business model from a social network to an online fundraising platform. They engaged Eucalypt to provide strategic marketing services to help refine their branding, demonstrate thought leadership, and drive traffic to their new site.

Eucalypt implemented a comprehensive content strategy that included a full content audit, the creation of marketing collateral, and managing a daily blog and social media profiles. They also produced feature articles and secured placements on high-ranking sites like The Huffington Post. This solution led to a traffic increase of over 700 percent and helped Razoo raise more than $14 million for over 3,300 nonprofits during a major event, cementing their reputation.

Razoo