Case Study: Husson University streamlines alumni magazine production with Eucalypt

Husson University streamlines quarterly magazine production with Eucalypt

Husson University, a university in Maine with over 3,500 students, faced a challenge when its communications department became overwhelmed and could no longer manage the production of its quarterly alumni magazine, The Husson Ledger, in-house. They enlisted Eucalypt for content development and editorial management services to produce the publication without the high expense of hiring a full-time editor.

Eucalypt provided a team of writers to interview sources and write feature articles based on the university's outlined topics. They managed the entire editorial production, including sections like "Class Notes," ensuring every issue was completed on deadline. The solution allowed the university's marketing staff to focus on other goals and resulted in a polished, timely publication that effectively engaged alumni.

Husson University