Case Study: a Fortune 100 financial company achieves 2.5M+ views for sponsored content with Eucalypt and The Atlantic

Fortune 100 Financial Company boosts custom content to 2.5 million views with Eucalypt

A Fortune 100 financial company commissioned Eucalypt Media to assist with an ambitious sponsored content project in collaboration with The Atlantic. The challenge was to create a compelling native advertising campaign, titled "Stories of Economic Progress," that would effectively run on TheAtlantic.com and its associated properties.

Eucalypt developed the concept and created all content for the campaign, which involved identifying and profiling over two dozen innovative small businesses. The solution included in-depth feature articles, an interactive map, and video documentaries. The campaign was The Atlantic’s most successful custom content project to date, with stories viewed over 2.5 million times and generating nine times more social shares per story than previous programs. Eucalypt produced amazing content throughout the four-month project.