Case Study: Bizo Generates 250+ Leads with Eucalypt's Content Marketing Support

Bizo generates 250+ leads with Eucalypt

Bizo, a B2B startup offering a platform for targeted display advertising, sought additional marketing resources in 2012 to raise awareness, educate prospects, and generate new leads. They engaged Eucalypt Media to assist with content strategy and development for this initiative.

Eucalypt Media developed a comprehensive content library for Bizo, including white papers, ebooks, and blog content. One specific white paper, "Get to the Right People," was used in a major campaign and generated over 250 leads at a low cost. The work performed by Eucalypt helped raise Bizo's profile and build its marketing funnel, contributing to its successful acquisition by LinkedIn in 2014 for $175 million.

Bizo