Case Study: WatchGuard Technologies exceeds channel MQL goals with eTrigue Lead Accelerator

WatchGuard Technologies exceeds channel MQL goals in 6 months with eTrigue

WatchGuard Technologies needed an international and scalable channel marketing program for their Network Detection and Response solution that would free their partners from content creation and allow them to focus on sales follow-up. To meet this challenge, they partnered with eTrigue to implement a turnkey campaign using the eTrigue Lead Accelerator platform.

eTrigue developed a six-month program that provided partners with co-branded assets, personalized messaging, and real-time "Lead & Company Insights" sent directly to sales reps. The solution empowered partner BDRs with detailed guidance for faster follow-up, enabling them to engage prospects with confidence. As a result, the initiative exceeded Marketing Qualified Lead goals for WatchGuard and received high praise, leading to an expansion of the campaign with more partners and messaging options.

Watchguard Technologies