Case Study: Confluent Cloud and Microsoft Azure achieve stronger lead generation with eTrigue

Confluent Cloud and Microsoft Azure launch a 3-month lead gen program with eTrigue

The customer Confluent Cloud and Microsoft Azure engaged the vendor eTrigue to find new ways to drive revenue for their joint data pipeline solution.

eTrigue implemented a unique co-branded, three-month lead generation campaign. The solution included targeted emails, landing pages, an InfoCenter, and real-time "Lead & Company Insights" alerts for sales. This enabled higher conversion rates and provided the Confluent team with the tools for timely follow-up and coaching. The program was a successful collaboration, leading to plans for expanded programs based on its success.