Case Study: Check Point Technologies achieves higher partner lead conversion with eTrigue

Check Point Technologies launches partner campaigns in under 2 weeks with eTrigue

Check Point Technologies, a global cyber security leader, needed a scalable, turnkey solution to support its channel partners with a co-branded marketing campaign for its unified security solution. The company approached vendor eTrigue to implement a thru-channel partner campaign to drive new sales opportunities.

eTrigue implemented its "Harmony" play, a co-branded nurture email campaign that provided partners with targeted prospect lists and necessary marketing assets. The solution delivered on the MQL goal for partners and gave Check Point real-time visibility into partner follow-up performance. As a result of this success, eTrigue's campaign led Check Point to expand its new thru-channel programs.

Check Point Technologies