Case Study: Cooper Tire achieves higher operational consistency, production quality and efficiency with ETQ Reliance

Higher Operational Consistency, Production Quality and Efficiency Than Ever Before

Cooper Tire & Rubber Company, a global tire manufacturer, faced a major quality and compliance challenge as it expanded from the aftermarket into the original equipment (OEM) market and needed to meet the stricter IATF 16949 automotive standard. With manufacturing spread across multiple countries, the company lacked consistent systems for document control, traceability and training, relying on email and SharePoint and struggling to demonstrate consistent production and audit readiness.

Cooper deployed ETQ Reliance as a global QMS for document control, design validation, employee training and centralized customer feedback, standardizing processes across all sites. The result was higher operational consistency, improved production quality and efficiency, reduced nonconformance and scrap, lower manufacturing risk and cost, and better audit performance and visibility into training and customer issues.

Cooper Tire

Michael Fennema

Leader, Quality Systems