Case Study: The New York Times strengthens trusted privacy controls at global scale with Ethyca

The New York Times manages privacy at global scale for 11.7M subscribers with Ethyca

The New York Times, a major global publisher, faced the data challenge of managing vast volumes of sensitive reader information at scale while maintaining compliance across multiple jurisdictions. This operational mandate required a robust privacy infrastructure to protect user data and uphold its institutional credibility. To address this, The New York Times partnered with vendor Ethyca.

Ethyca implemented its solution to provide trusted privacy controls within the publisher's complex, data-driven systems. This allowed The New York Times to embed data governance directly into its operational pipelines, ensuring dynamic compliance and enabling secure personalization and paywall optimization. The vendor Ethyca helped the publisher scale its privacy infrastructure to support its global audience and reinforce its model of trust.

The New York Times