Case Study: Lush Cosmetics achieves privacy-conscious global retail data governance with Ethyca

Lush Cosmetics manages privacy-conscious data across 50 countries with Ethyca

Lush Cosmetics, a global leader in handmade and ethically sourced cosmetics, faced the challenge of building digital systems that honor user agency. The company needed to manage millions of customer interactions across its global retail and e-commerce footprint while maintaining its strict policies against third-party trackers and invasive ad tech. They partnered with Ethyca to deliver localized, responsive experiences without compromising on their core values of transparency and user control.

Ethyca implemented its solution to help Lush manage its global, privacy-conscious data practices. The partnership allowed Lush to scale its ethical retail model, empowering users and respecting their data boundaries across all digital and retail channels. This collaboration proved that a commitment to rigorous data ethics can successfully support a large global business.

Lush Cosmetics