Case Study: Casper builds trusted data infrastructure for personalized sleep with Ethyca

Casper builds trusted data infrastructure with Ethyca as it scales to 66+ retail locations

Casper, a retail company that revolutionized the sleep industry with its direct-to-consumer model, faced the data challenge of scaling its personalized sleep offerings across its extensive omnichannel systems. As it grew, Casper needed to govern sensitive customer data responsibly across fragmented systems, ensuring privacy and aligning data usage with user consent. To address this, Casper partnered with vendor Ethyca.

Ethyca implemented its trusted data layer to unify Casper's systems and provide a single source of truth for customer interactions. The solution enabled secure, compliant, and real-time decision-making across the entire customer journey. This allowed Casper to evolve its data governance infrastructure to match its growth, supporting its physical expansion and deepening personalization strategies.

Casper