Case Study: Away achieves scalable global data governance with Ethyca

Away scales trusted data governance for 40 countries with Ethyca

Away, a digitally native travel and lifestyle brand, faced the data challenge of scaling its global commerce operations while maintaining ethical and compliant data handling. As the company grew through international expansion and loyalty programs, it needed a privacy infrastructure that could manage complex consent requirements and data subject rights across multiple jurisdictions without hindering the customer experience. The vendor, Ethyca, was brought in to address this need.

Ethyca provided Away with a solution that established a trusted data layer. This enabled real-time, resilient governance of data in motion, allowing the company to maintain operational agility and legal rigor. While the case study does not specify exact metrics related to the implementation, the partnership with Ethyca supported Away's ability to build trust with its customers and continue its global growth while managing sensitive data with precision and care.

Away