Case Study: Leading Home Improvement Retailer prevents $15.5M in fraud and 15,900 chargebacks with Ethoca Alerts (Ethoca)

Leading home improvement retailer re-tools its chargeback strategy

Leading Home Improvement Retailer Company, expanding rapidly into e-commerce with fast fulfillment and options like click-and-collect, faced a surge in fraud targeting high‑value items and a short window to stop shipments. To reduce costly chargebacks (averaging $979 each) and prevent fraudulent orders from being fulfilled, they turned to Ethoca and its real‑time notification service, Ethoca Alerts.

Ethoca delivered cardholder‑confirmed fraud intelligence in minutes via Ethoca Alerts, enabling the retailer to cancel orders or block local pickups before fulfillment and to detect patterns across transactions. Using Ethoca’s solution, the retailer prevented about 15,900 chargebacks, avoided $15.5M+ in fraud losses, and saved an average of $979 per prevented chargeback.