Case Study: Home Improvement Retailer achieves $1.6M+ in fraud stopped and $2.97M in savings with Ethoca Alerts

Home Improvement Retailing Company - Customer Case Study

Home Improvement Retailing Company, a multichannel home improvement and appliance retailer expanding its ecommerce and in‑store fulfillment options, was facing growing losses from high‑value fraud despite a solid fraud‑prevention foundation. To stop expensive equipment and appliances from being shipped to fraudsters and to reduce the customer pain of chargebacks, the retailer turned to Ethoca and implemented Ethoca Alerts for fast, cardholder‑confirmed fraud intelligence.

Ethoca Alerts delivered fraud confirmations in hours or minutes, enabling the retailer to stop orders before shipping and to perform link analysis on related orders. In one year the retailer stopped $1,625,000+ in total fraud (including $595,000+ from linked fraud and $753,000+ in future fraud), yielding gross savings of $2,973,000+. Ethoca’s solution also reduced chargebacks, improved negative‑list and fraud‑rule accuracy, and increased recovered inventory and customer satisfaction (roughly $4,400+ stopped daily from initial alerts plus $1,600+/day from link analysis).