Case Study: Consumer Electronics Retailer stops $322,000/month in fraud and saves $7.1M in one year with Ethoca Alerts

Consumer Electronics are A Popular Target for Fraudsters

Consumer Electronics Retailing Company, a multinational technology retailer, was repeatedly targeted by high‑value online fraud on popular handheld electronics and needed a way to stop bad orders quickly without harming legitimate sales. They partnered with Ethoca and implemented Ethoca Alerts to gain near‑real‑time, issuer‑confirmed fraud intelligence and merchant‑issuer collaboration.

With Ethoca Alerts the retailer could cancel fraudulent orders within minutes, perform link analysis to catch related orders, and harden fraud rules. Ethoca helped them stop an average $322,000/month in fraud (plus $118,000/month via link analysis) and prevent roughly $151,000/month in future fraud through improved models; one‑year results show $3,867,000+ total fraud stopped and $7,109,000 in gross savings.