Case Study: Volvo Cars streamlines user research and participant recruitment with Ethnio

Volvo Cars streamlines research ops across 45,000 employees with Ethnio

Volvo Cars, a global automotive manufacturer, faced significant challenges in recruiting highly specific user profiles for research, often relying on inefficient general panels that felt like finding a needle in a haystack. Their user research team, led by Staff User Researcher Dmitry Pavlov, also struggled with managing the logistics of scheduling and global incentive payments across multiple disconnected tools. They turned to Ethnio's modular Research Ops platform for a solution.

By implementing Ethnio, Volvo Cars gained versatile intercept recruitment, integrated screeners, and streamlined scheduling and incentive management. This solution consolidated their research operations into one seamless workflow, replacing several third-party tools. The result was a faster, more targeted research process with higher quality data and significantly fewer logistical headaches. Dmitry Pavlov highlighted the priceless value of Ethnio's quick and helpful support team, resulting in pure efficiency for their research.

Volvo Cars